吴琼 律师

Gloria Q. Wu

Attorney at Law · Trademark Attorney

Profile

Ms. Wu serves as a partner, attorney at law, and trademark attorney. She graduated from the Law School of Beijing Foreign Studies University and later from the Kellogg-HKUST EMBA program. She holds a Bachelor's degree in Law and an Executive Master of Business Administration degree.

Since Ms. Wu started to practice in the field of intellectual property law from 2005, she has handled a large number of IP-related cases, including prosecution, dispute resolution, anti-counterfeiting, unfair competition, as well as IP transaction and technology transfer. In addition, she has also provided consultation in relation to IP strategy and IP management of enterprises.

Ms. Wu has been constantly awarded as Top Lawyer in the field of intellectual property by various international media and organizations, such as Chambers, Asialaw, WTR, MIP, Global Law Experts, etc.

Capabilities

  • IP Dispute Resolution
  • IP Litigation
  • IP Transaction & Licensing
  • International Technology Transfer

Education & Career

  1. 2005Graduated from the Law School of Beijing Foreign Studies University, obtaining a Bachelor's degree in Law.
  2. 2005Received training in international financial law and intellectual property law at Depaul University School of Law.
  3. 2005Joined Kangxin Partners P.C.
  4. 2014Obtained Project Management Professional (PMP) certification from the Project Management Institute (PMI) in the USA
  5. 2015Joined Beijing Kangrui Law Firm
  6. 2023Graduated from the Kellogg-HKUST program, a joint executive MBA program by Northwestern University and the Hong Kong University of Science and Technology, and obtained an Executive Master of Business Administration degree.

Professional Memberships

  • Member of the International Federation of Intellectual Property Attorneys (FICPI)
  • Member of the International Trademark Association (INTA)
  • Expert of the Expert Advisory Committee of the National Intellectual Property Analysis and Evaluation Alliance
  • Intellectual Property Protection Service Expert (Training Category) of the Beijing Patent Attorneys Association
  • Senior Consultant in the Trademark Talent Pool of the China Trademark Association (2023-2026)

Publications

  • AI tech used in trade mark searchFICPI blog·2020
  • Comparative Study of the Legal Application on Malicious Trademark Registrations in Different CountriesChina Intellectual Property Magazine | 2017
  • The Importance of the Element of Bad Faith in International Trademark Law and its Relevance under the New Chinese Trademark Law ProvisionsOxford University Press·2017
  • Myth of Evidence in TM cases in ChinaWorld Trademark Review·2016
  • Trademark Registration and Prosecution Strategies in ChinaWorld Trademark Review·2015
  • When Trademark Battle seems OverWorld Trademark Review·2014
  • International Pharmaceutical Law and PracticeChina Chapter·2014
  • Pharmaceutical TrademarksWorld Trademark Review·2013
  • Copyright Dispute between Apple and Chinese AuthorE-commerce Law Report·2013
  • Trademark Registration and Prosecution Strategies in ChinaWorld Trademark Review·2013
  • Protection of Unregistered Trademarks and other Commercial SignsWorld Trademark Review·2012
  • Making the Right ChoiceWorld Trademark Review· 2012
  • Making the Most of Available ProtectionWorld Trademark Review·2012
  • Preparing for ChangeWorld Trademark Review· 2012
  • Laws in Place, More to ComeWorld Trademark Review·2012
  • Anti-counterfeiting Guide2012

Awards & Recognition

  • 2020-2025 Recognized as Asia IP Expert by Asia IP
  • 2024-2025 Recognized as WTR Global Leaders
  • 2017-2025 Recognized as Recommended Individual in Prosecution and Strategy by World Trademark Review 1000
  • 2025 Recognized as Recommended Individual in Enforcement and Litigation by World Trademark Review 1000
  • 2022-2025 Recognized as Leading Lawyers by Chambers & Partners
  • 2024 Recognized as Next Generation Partner by Legal 500
  • 2023-2024 Recognized as WIPR Leaders by WIPR
  • 2024 Recognized as a Top-Level Talent in the Trademark Talent Pool by the China Trademark Association.
  • 2023 Recognized as Top-class Trademark Talent by China Trademark Association and Zhong Zhi Ying Cai
  • 2023 Recognized as Global Leader in IP (Copyright) by Who's Who Legal (WWL)
  • 2022-2023 Recognized as Recommended Lawyer by Legal 500
  • 2021-2022 Recognized as WTR Global Leaders by World Trademark Review.
  • 2021 Recognized as Training Expert in the “Intellectual Property Protection Service Database” by Beijing Patent Attorneys Association (2021-2025)
  • 2020-2021 Recognized as 2021 IP Expert by Asia IP Experts
  • 2017-2019 Ranked as Recommended Individual in Enforcement and Litigation by World Trademark Review 1000
  • 2017-2019 Recognized as a Noted Practitioner by Chambers & Partners
  • 2018 Ranked as Market-Leading Lawyer by Asialaw
  • 2015-2016 Recognized as legal experts in China for Intellectual Property by Asialaw Profiles
  • 2015-2016 Ranked in Silver of Leading Individuals in IP (prosecution and strategy) by World Trademark Review 1000
  • 2015 Recognized as legal experts in China for Dispute Resolution by Asialaw Profiles
  • 2015 Recognized as Leading Lawyer by China Law & Practice
  • 2015 Ranked in Bronze of Leading Individuals in IP (litigation and Contentious)by World Trademark Review 1000
  • 2014 Recognized as Leading Lawyer of the year by ACQ Law Awards
  • 2014 Recognized as China-Leading Lawyer of the Year by ACQ5 Global awards
  • 2014 Recognized as an IP Star by MIP Handbook
  • 2014 Ranked in Bronze of Leading Individuals in IP by World Trademark Review 1000
  • 2013 Ranked in Leading Individuals in IP by Chambers & Partners
  • 2013 Ranked in Bronze of Leading Individuals in Prosecution and Strategy by World Trademark Review 1000