彭新桥 律师

Cristiano peng

Licensed Attorney

Profile

Attorney Peng previously served as a tenured judge at a Beijing district court and as legal counsel for NetEase Group. He has independently handled over 2,000 intellectual property civil and commercial, administrative, and criminal cases. He is well-versed in the laws, regulations, and adjudication rules governing the field of intellectual property, and is skilled in applying a cross-disciplinary “tri-track” civil-administrative-criminal approach along with systematic thinking to resolve complex legal issues. He has extensive courtroom experience at the Beijing Intellectual Property Court, the Beijing Higher People’s Court, and the Supreme People’s Court, and is capable of providing enterprises with comprehensive, one-stop, high-quality intellectual property legal services. Attorney Peng has handled landmark cases including “Sina v. Phoenix Sports — China’s First Live Sports Broadcast Case,” the “3Q War Unfair Competition Dispute,” and the “Abbott Baby Formula Tin Design Patent Infringement Case.” These cases have been recognized among the “Top Ten Intellectual Property Judicial Protection Cases of Chinese Courts” and the “Top Ten IP Judicial Protection Cases of Beijing Courts.” His work has been covered by CCTV, Legal Daily, Beijing Evening News, People’s Daily Online, and other major media outlets. He has been invited to participate in academic forums organized by the School of Civil, Commercial and Economic Law at China University of Political Science and Law, the Law School of University of International Business and Economics, the Internet Society of China, bar associations, and intellectual property protection centers, among others.

Capabilities

  • Intellectual property civil, administrative, and criminal litigation; unfair competition litigation; internet litigation

Education & Career

  1. 2007年Bachelor of Laws, Zhongnan University of Economics and Law
  2. 2010年Master of Laws, Zhongnan University of Economics and Law
  3. 2010年Tenured Judge, Intellectual Property Division, a Beijing District Court
  4. 2017年Legal Counsel, Legal Affairs Department, NetEase Group
  5. 2026年Joined Beijing Kangrui Law Firm

Professional Memberships

  • Member of the Board of Directors, Beijing Society for the Study of Debt Law
  • Member of the Copyright Law Research Committee, Beijing Society for Culture and Entertainment Law
  • Secretary-General, Bankruptcy Liquidation and M&A Research Association, Haidian District Bar Association, Beijing
  • External Supervisor for Professional Master’s Students in Law, Huazhong University of Science and Technology School of Law
  • Mediator, Beijing Diversified Mediation Development Promotion Association

Publications

  • “Case Commentary on the ‘Little Girl Picking Mushrooms’ Copyright Infringement Dispute,”China Adjudication, Issue 11, 2012
  • “Acceptance and Refusal in the Performance of Intellectual Property Contracts,”China Adjudication, Issue 7, 2015
  • “Judicial Recognition of the Elements Constituting Infringement of the Right of Attribution in Copyright Law,”China Copyright, Issue 3, 2016
  • “Determining the Nature of Quantity Commitment Clauses in Computer Software License Agreements,”Electronic Intellectual Property, Issue 4, 2016
  • “Expenses Incurred in Responding to a Lawsuit or Applying for Enforcement Do Not Constitute “Reasonable Expenditures” under Copyright Law,”Beijing Adjudication, Issue 1, 2017
  • “Judicial Practice and Theory on the Recognition of Copyright Infringement in Font Libraries and Image Works,”Copyright Theory and Practice, Issue 1, 2023
  • “Standards for Determining Combinative Suggestion in Invalidity Disputes over Design Patents — A Case Study of the “Wave-Stripe Box Case,””China Lawyer, Issue 3, 2023
  • “Legal Analysis of the Trademark Infringement and Unfair Competition Case: Shandong Jiuyang vs. Zhongshan Jiuyang,”China Trademarks, Issue 11, 2023
  • “Practical Review and Path Selection for Judicial Protection of Live Sports Broadcasts,”Copyright Theory and Practice, Issue 4, 2026

Awards & Recognition

  • Administrative commendation from the People’s Court; recognized as an outstanding individual